Storyteller: Build a Story for your Brand, Capture Hearts and Transform your Business
A good storyteller connects with their audience, captivates them, and becomes unforgettable.
Companies, businesses, and products can also become memorable by knowing how to tell their story.
Storytelling is a technique that is deeply rooted in human communication. It is an ancient craft that dates back to cave paintings depicting humanity's oldest stories and to this day is the most valuable and timeless form of captivating audiences. It all comes down to the art of storytelling.
It is Stories that have the power to win hearts, build trust and influence people. Stories are what we remember.
Storyteller: Build a Story for Your Brand, Capture Hearts and Transform Your Business provides a solution to challenges that leaders face when talking about their businesses. With case studies, personal stories, and examples that are backed by research, this book will give you the tools to develop the skill and art of storytelling to get what you want from your business, your career, and your life.
You will be able to capture the hearts of your audiences by learning how to use stories to market your business more effectively, increase your sales, promote your brand through effective storytelling techniques, strengthen your team, and lead more productively.
So, whether you are the marketing head of a billion dollar company or the manager of a small start-up business; whether you want to create your own personal brand, strengthen your social media storytelling or tell your story on a stage, then Storyteller is the book for you. It will give you inspiration and the effective tools to stand out and get ahead of the herd.
Some of the topics covered in Storyteller:
- Why stories are so powerful
- The origin of your story
- Writing your story
- Connecting emotion with your story
- How to take your story to the world